Product engineering
End-to-end build of web products. We take requirements, designs, or rough ideas and turn them into well-architected, production-grade applications.
Noramo Deb · Est. London
Engineering and product consultancy for ambitious teams.
We partner with founders, product teams, and enterprises to design, build, and scale modern software — from architecture and platform decisions to production delivery. Senior engineering, applied with judgement.
Experience
15+ yrs
senior engineering
Sectors
7+
gov, finance, media, aviation, retail
Engagements
40+
delivered across UK & EMEA
Stack
Modern
TypeScript · React · Node · AI
A focused practice, with the depth to take on complex work.
Noramo Deb is built around senior, hands-on engineering. We bring the experience of large-scale platforms and the velocity of a small consultancy.
Platform & architecture
API design, system decomposition, micro-frontends, data modelling, and the foundations that determine whether a product scales or stalls.
AI integration
Practical LLM and multi-agent systems wired into real workflows — structured outputs, evaluation, and the boundaries that keep them reliable.
Frontend at scale
React, TypeScript, and design systems built to handle complexity without becoming complicated. Performance, accessibility, and DX as first-class concerns.
Backend & APIs
Node.js, GraphQL, REST, and PostgreSQL services with sensible boundaries, strong typing end-to-end, and clean data contracts.
Technical leadership
Embedded staff-level engineering: setting standards, raising the technical bar, mentoring teams, and unblocking delivery.
Four ways to work with us.
Most engagements blend more than one. We scope tightly, deliver in short cycles, and write code from day one.
01 Service
Build with us
We design, architect, and deliver new products end-to-end — from greenfield MVPs through to production launch. Suited to founders and teams that need senior engineering as the principal builder.
- Product discovery → architecture → MVP
- Web platforms, dashboards, AI-enabled products
- Production-grade TypeScript, React, and Node
02 Service
Architect with us
Independent architecture reviews and platform engineering for teams hitting scale, complexity, or delivery friction. We diagnose, propose, and — when needed — implement.
- System and frontend architecture review
- Micro-frontends, modularisation, design systems
- Data modelling and API contract design
03 Service
Embed with us
Fractional staff-level engineering inside your team. We raise the technical bar, set standards, mentor engineers, and unblock delivery on the work that matters most.
- Technical leadership inside product squads
- Codebase health, standards, mentoring
- Hiring support and engineering practice
04 Service
AI, applied
LLM and agent-based capabilities built into real products — with the boundaries, evaluation, and structured outputs that keep them dependable in production.
- Multi-agent workflows and orchestration
- Structured data pipelines for LLM outputs
- Evaluation, observability, cost control
Senior delivery across high-stakes sectors.
The principal has led and shipped software inside organisations where reliability, scale, and standards are non-negotiable.
UK Central Government
Defence · Risk · Reporting
DEFRA
Public sector services
Met Office
National infrastructure
Emirates Airline
Global aviation
Channel 5 / My5
Broadcast streaming
Sky
Media & broadcast
Sainsbury's
Retail
RBS
Financial services
IG Group
Trading & finance
EE
Telecommunications
Engagements delivered by the principal as senior/lead engineer, consultant, or via partner agencies. Noramo Deb Limited operates as an independent consultancy.
How we work.
Pragmatic, senior, hands-on. We earn our keep by writing code and making decisions that compound — not by producing slide decks.
- 01
Discover
We start by understanding the business outcome, the users, and the technical constraints. Tight discovery → a shared map of what good looks like.
- 02
Architect
We design the smallest viable architecture that gets you there — clear contracts, sensible boundaries, and a path to scale that doesn't paint you into a corner.
- 03
Build
We deliver in short cycles, with production-grade code from day one. Strongly typed, well-tested, observable. No throwaway prototypes that linger forever.
- 04
Ship & hand over
We release into production, document the system, and leave your team with code they understand and can own. No lock-in, no hidden complexity.
Principle 01
Senior, always
Every engagement is delivered by senior engineers. No layered teams, no juniors learning on your time.
Principle 02
Outcome over output
We measure work by what it unlocks, not how much was written. Less code, more impact.
Principle 03
Boring tech, applied well
We pick mature tools and use them with care. Novel where it matters — predictable everywhere else.
Modern tools, used with judgement.
We don't chase frameworks. We pick what fits, ship it well, and leave behind code your team is glad to inherit.
Languages
- TypeScript
- JavaScript (ES6+)
- Node.js
- SQL
Frontend
- React 19
- Astro
- Redux
- Apollo Client
- Tailwind CSS
- SASS
Backend
- Node.js
- Hapi.js
- GraphQL · Hasura
- REST APIs
- PostgreSQL
- Prisma
Platform
- AWS (Lambda · EC2 · CodePipeline)
- Docker · Compose
- CI/CD
- Cloudflare
AI
- LLM workflows
- Multi-agent systems
- Structured outputs
- Eval & observability
Practice
- TDD · BDD
- Jest · RTL · Cypress
- WCAG · GDS standards
- Performance budgets
Mohammed Debashi
Founder and principal engineer. Fifteen years building software that organisations rely on — from public-sector platforms to consumer streaming products to AI-native tools.
Senior software engineer and product builder. Specialises in modern JavaScript and TypeScript ecosystems, full-stack delivery, and applied AI. Has led frontend architecture and full-stack delivery across UK government, defence, aviation, broadcast, retail, and financial services.
Most recently, founded Lintel — an AI renovation decision-support platform built on multi-agent workflows — and operated as a senior engineer on R2D2, a data-driven readiness and risk platform for UK Defence services.
Based
London, United Kingdom
Education
MSc, BSc — Brunel University
Specialisms
Full-stack · Architecture · AI
Standards
WCAG · GDS · Performance-first
Selected experience
- Founder & Lead Engineer Lintel · 2026 –
- Senior Engineer UK Central Government · 2023 – 2026
- Senior Web Developer DEFRA · 2025 – 2026
- UI Consultant Emirates Airline · 2022
- Lead UI / Senior Web Developer Met Office · 2020 – 2022
- Lead Web Developer My5 (UI Centric) · 2019 – 2020
Get in touch
Direct line to the principal
Engagements
Have a system to build, scale, or untangle? Let's talk.
We respond to every enquiry within one working day. Initial conversations are short, candid, and free of charge.